Leveraging the power of video marketing for business

The power of video is undeniable. With more people than ever interacting with visual content, it’s safe to say it’s taken the digital marketing world by storm.

But, you don’t have to take our word for it. Check out the following list of 8 compelling statistics that illustrate the power of video marketing:

8 Powerful Benefits of Video and Video Marketing

Several experts tout the benefits of videos and their ability to foster engagement as well as boost click-through rates, shares, lead generation, and ultimately sales. In fact, when used the right way, video is perhaps the most effective tactic to promote, brand, and grow your online business. After reading the following facts, you’re sure to agree:

● The vast majority (over 80%) of internet users in the US watch video content monthly on their mobile devices.

● Over half (54%) of consumers love seeing video content from their favorite brands or businesses. What’s more? They want to see more.

● Almost 90% of marketing experiments use video content as part of their digital marketing strategies. 88% of them are very satisfied with the ROI from their video marketing efforts on social media.

● Video marketers get over 65% more qualified leads every year than those who forego its use.

● The average internet user spends 88% more time on websites that have video content than those who don’t.

● When both text and video are available on the same page to explain a product or service, roughly 70% of people would rather use video to learn more.

● YouTube is second, behind Google, in terms of search engines. The site receives over 1 billion visitors every month and plays over 1 billion hours of video every day.

● Video content is easier to remember than the written word. In fact, viewers are more likely (95%) to remember a call to action if it’s in a video compared to just 10% with text.

How You Can Leverage the Power of Video

As you can see, implementing video into your digital marketing strategy is a must for those who want to increase both the internet presence of their brand and its ROI. To make this easier for you, consider using the following strategies to get the results you want:

● Use video to share your brand’s story. This will help viewers understand the zeal and passion you have for the market you service

● To boost your organic reach, consider uploading your videos directly to Facebook instead of sharing them from YouTube.

● Make a video for each of your products or services, especially your best seller. Use these videos to share best uses, benefits, features, etc.

The Bottom Line

Video content is more popular than ever. All things considered, it’s one of the best tools at your disposal to build a relationship with your target demographic. But, as with most things, its effectiveness depends on how you leverage its power. The above tips will help you get started. Then, when you’re ready to delve deeper into the wondrous world of video marketing, consider getting help from a professional.